AIDA and the digital content age

AIDA and the digital content age

Posted by on Apr 2, 2015

Remember Aida? Awareness, Interest, Desire, Action?
When digital meant a Casio stopwatch on your Christmas list, advertising was the be all and end all. Everything was rooted in AIDA and advertising could open and close the deal by the time you got to the tagline. Of course, had it been well planned, …

Are we on the verge of blockbuster 1.5?

Are we on the verge of blockbuster 1.5?

Posted by on Apr 1, 2015

The established consensus today is we’re working within the post-blockbuster era. Undoubtedly technology will unleash a new era of discoveries and commentators will be quick to announce the blockbuster 2.0 era.
A phase 2 trial currently planned in the UK could be official marking of a 1.5 era for well-established drugs in …