5 Self-Care strategies for the next 5 years

5 Self-Care strategies for the next 5 years

Posted by on Jun 26, 2015

As the new UK Government reiterates its manifesto promise to protect NHS spending in the new parliament, policy planners and think tanks will be looking to the notion of Self-Care as a hard objective to soften the pressure on the NHS. With the right steerage and vision, it could pierce the extraordinary …

Price is what you pay. Value is what you get. Warren Buffet.  How much is a new treatment worth to you?

Price is what you pay. Value is what you get. Warren Buffet. How much is a new treatment worth to you?

Posted by on Mar 31, 2015

Increasingly in the press we see strong headlines about the ‘eye-watering’ cost of vital new medicines. One such example making the news globally has been the new Hepatitis C drug, Solvaldi, from Gilead that costs almost £35,000 ($84,000) for a 12-week course.
A computer generated image of the hepatitis C virus created …

Is R2-D2 about to replace you at work?  And the creative solution.

Is R2-D2 about to replace you at work? And the creative solution.

Posted by on Mar 23, 2015

Perhaps I have very suspicious friends and colleagues but recently I’ve been having more and more conversations about how our future is going to be dominated by artificial intelligence. In particular, the piece that caught my eye was a conclusion from a 2013 study that looked into the number of jobs at …

5 tips to help plan a Mode of Action Project (MoA)

5 tips to help plan a Mode of Action Project (MoA)

Posted by on Mar 20, 2015

In this post-blockbuster era, the potential for pharmaceutical innovation has narrowed: remarkably though, new pharmaceutical Modes of Action are still driving much of the industry’s innovation.
In fact, Mode of Action animation is now a well-established discipline for driving new product launches. It’s clearly the most impactful of all detailing assets and …

Planning a content strategy

Planning a content strategy

Posted by on Mar 19, 2015

Content marketing is box office in digital strategy right now. Once you cut through the hype, however, you’ll find a powerful, intuitive marketing tool to build your share of voice, user-communities and thought-leader positions. For digital healthcare space, it couldn’t find a more harmonious potential.
So what is content marketing?
Put simply, …