Metaphor of Action

Metaphor of Action

Posted by on May 19, 2017

Planning a Mode of Action project? Here are 5 reasons to consider Metaphor of Action.
When you want to demonstrate how your science works then Mode of Action (MoA) animations can be a great way to do it. Realistic and highly finished 3D visuals can even bring to life processes that have …

AIDA and the digital content age

AIDA and the digital content age

Posted by on Apr 2, 2015

Remember Aida? Awareness, Interest, Desire, Action?
When digital meant a Casio stopwatch on your Christmas list, advertising was the be all and end all. Everything was rooted in AIDA and advertising could open and close the deal by the time you got to the tagline. Of course, had it been well planned, …

Are we on the verge of blockbuster 1.5?

Are we on the verge of blockbuster 1.5?

Posted by on Apr 1, 2015

The established consensus today is we’re working within the post-blockbuster era. Undoubtedly technology will unleash a new era of discoveries and commentators will be quick to announce the blockbuster 2.0 era.
A phase 2 trial currently planned in the UK could be official marking of a 1.5 era for well-established drugs in …

6 tips on social media

6 tips on social media

Posted by on Mar 19, 2015

Yesterday we visited ExpoLondon to get some external perspective on advances and uses of social media.
Here are 6 tips we were reminded about:

Think about all aspects of your customer user experience; does your tone of voice on twitter match your brand personality? Does your business card have the same …