Price is what you pay. Value is what you get. Warren Buffet. How much is a new treatment worth to you?
Increasingly in the press we see strong headlines about the ‘eye-watering’ cost of vital new medicines. One such example making the news globally has been the new Hepatitis C drug, Solvaldi, from Gilead that costs almost £35,000 ($84,000) for a 12-week course.
A computer generated image of the hepatitis C virus created …
Is R2-D2 about to replace you at work? And the creative solution.
Perhaps I have very suspicious friends and colleagues but recently I’ve been having more and more conversations about how our future is going to be dominated by artificial intelligence. In particular, the piece that caught my eye was a conclusion from a 2013 study that looked into the number of jobs at …
5 tips to help plan a Mode of Action Project (MoA)
In this post-blockbuster era, the potential for pharmaceutical innovation has narrowed: remarkably though, new pharmaceutical Modes of Action are still driving much of the industry’s innovation.
In fact, Mode of Action animation is now a well-established discipline for driving new product launches. It’s clearly the most impactful of all detailing assets and …
Planning a content strategy
Content marketing is box office in digital strategy right now. Once you cut through the hype, however, you’ll find a powerful, intuitive marketing tool to build your share of voice, user-communities and thought-leader positions. For digital healthcare space, it couldn’t find a more harmonious potential.
So what is content marketing?
Put simply, …
6 tips on social media
Yesterday we visited ExpoLondon to get some external perspective on advances and uses of social media.
Here are 6 tips we were reminded about:
Think about all aspects of your customer user experience; does your tone of voice on twitter match your brand personality? Does your business card have the same …